Sirena Soberano
May 2021
Art department coordinator
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Audiovisual piece called “ Creadores de Emocion” (Emotion creators) for the new Sirena institutional campaign inspired in each one’s creative spirit, motivating people to be guided by their inspiration with the invitation that if you can imagine it, you can create it with Sirena. This was a special edition launched on Premios Soberano 2021, the highest rated and respected dominican award show.
Advertising Agency: PAGÉS BBDO
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BEHIND THE SCENES
The story consisted in four different spaces, each reflecting the likes, personalities and dreams of the characters. One was a kitchen, another a living room, then a garden and a bedroom. All the sets where done from scratch, as a main circular plain divided into four areas.
My work in this comercial piece was of Art coordinator. I was in charge of:
-Communication between the agency and store representatives with the Art department team.
-Selecting, processing and returning the products needed from the store.
-Looking over the budget and arraging the payments to everyone in the team.
-Managing the workflow between the team members.
-On set helping with the styling of the furniture and elements.
FINAL RESULTS
Here are some images of the outcome of the set designs. However, if interested to see the final video HERE.
The bedrrom set
The Kitchen set
The garden and bedrrom set
The living room set